Amazon is a leader in the online retail sector due to its innovative use of technology to bring customers and products closer together. To increase customer satisfaction, brands must stay ahead of the curve and create experiences that surprise and excite consumers. Veerasamy further added that “The non-destructive workflow offers many advantages that help us create 3D assets that transform passive imagery and video into active experiences that customers can tailor to their own needs.”Ĭommenting on the association, Girish Balachandran, Senior Director & Head of Digital Media Business, Adobe India said, “ Customers' demands for visual experiences are evolving constantly. By leveraging Adobe Substance 3D’s unique ecosystem of apps and tools, Amazon is creating photorealistic images of key product categories enabling customers to make more informed buying decisions.Īccording to Durai Murugan Veerasamy, Head of WW Digital Studios, Amazon, “Adobe Substance 3D is an integral part of our 3D production workflow,”.
Companies are failing to replicate the interactive and immersive offline shopping experience in virtual settings, thus lagging behind in the customer acquisition race.Īmazon, one of the world’s largest e-commerce platforms is leveraging space-age AR technology to bridge the gap between shoppers and products in the online retail space to create a more realistic and immersive virtual shopping experience for their customers. However, very few have been able to provide a uniform shopping experience across all channels of retail.
Gradually, B2C companies throughout the world are moving from the traditional “brick-and-mortar” approach of retail to a newer and more digitally-savvy “click-and-mortar” approach. This governed retail brands worldwide to embrace the omnichannel model and cater to customer needs across all touchpoints. The digital native consumers of today want to be able to reach brands whenever they want, from wherever they are. The retail landscape has witnessed a significant paradigm shift kindled by digital transformation and ever-evolving customer demands.
0 kommentar(er)
